Use the
right mark.

• The nameWrite WeMakeSuccess as one word, with capitals at We, Make and Success. “WMS” is useful shorthand, not a replacement wordmark.
• The peopleCreators, teachers and coaches building a learning business. The identity should feel capable, approachable and professional.
• The characterClear rather than loud. Confident without promising outcomes. Let the creator’s work be the focus.
• The boundaryThis is the platform identity. Customer academies may use their own names, logos and colors; these guidelines do not override their branding.
• The approved assetShared Practice v1.2: the selected symbol and wordmark, in black and white. Refined, smooth vector contours are included throughout; the lettering and proportions are unchanged.

Primary logo

Black artwork. For clean, light backgrounds.

SVGPNG

Reverse logo

White artwork. For solid, dark backgrounds.

SVGPNG

The standalone symbol

For compact spaces and places where the name is already clear.

Black SVGWhite SVG

The SVG wordmark is outlined. It does not depend on a viewer having the font installed.

Light surfaces

ProductSign in

Use black on white or a sufficiently light, quiet surface.

Dark surfaces

ProductSign in

Use the reverse artwork. Do not add a white container around it.

• Keep it intactScale proportionally. Preserve the symbol-to-name relationship and the exact exported contours.
• Use a clean fieldAvoid busy photographs, low contrast or nearby elements that interrupt the negative space.
• Keep the right identityUse WMS on platform-owned surfaces. Use the academy’s configured brand where the product represents that academy.

Illustrative applications only. This guide does not change the live platform.

Do not replace the symbol with “WMS,” squeeze in the full name or add a ring. Keep the supplied padding.

Check target-device crops before release, including the maskable candidate. These are web assets, not a native App Store or Android adaptive-icon package.

Existing product colors

These colors come from the current platform UI. They support the product experience; they are not additional approved logo colorways.

• Use color with purposeLime highlights the main action. Ink carries content. Stone groups surfaces. Evergreen supports quiet emphasis.
• Keep text readableUse dark text on lime and light surfaces. Do not assume a brand or product color is suitable for every text/background pairing.
• Don’t imply a new approvalA broader marketing palette or colored logo needs a separate decision. Use the monochrome exports until then.

• Do not typeset the logoThe approved lockup fixes the symbol, gap, tracking and name. Download its outlined SVG rather than approximating it in CSS.
• Use sentence caseKeep headings and labels direct. Prefer normal reading rhythm over all-caps slogans or widely spaced body text.
• Write like a useful partnerName the action, make the next step clear and avoid guaranteed-success claims. Confidence comes from clarity.

The local Manrope file contains only the characters in the name. It is a logo specimen font, not a full text font. Font sources: Manrope and Geist. Both licenses are included with this page.

Working recommendationThe ½-symbol-height margin and the size guidance below are starting rules for implementation. They have not been validated as final brand standards.

• Full logoStart around 150 px wide or larger on screen, then check the actual display. If the name loses clarity, switch to the symbol instead of forcing the lockup smaller.
• Small contextsUse the supplied favicon and app-icon files. Do not apply the full-logo clear-space formula inside those already padded assets.
• Print and unusual usesTest the actual output size, surface and production method before choosing a minimum. SVG scalability alone does not guarantee legibility.

Logo selection is approved. This does not constitute trademark or similarity clearance. The broader palette, minimum sizes and spacing guidance remain separate decisions.